R M   L E G A L

Anti-Counterfeiting and Enforcement Actions

RM Legal advises businesses and brands on protection against counterfeiting, unauthorised use, and infringement of intellectual property. We assist clients in taking effective enforcement action across physical markets and digital platforms, with a focus on protecting brand value and commercial interests.

What We Do

Our work includes:

  • Advisory on anti-counterfeiting and enforcement strategies
  • Action against manufacture, distribution, and sale of counterfeit goods
  • Drafting and issuance of cease and desist notices
  • Coordination with authorities and enforcement agencies
  • Online enforcement and takedown actions across platforms
  • Ongoing monitoring and brand protection support

Our Approach

Counterfeiting and infringement require swift and structured action. We work with clients on:

  • Identifying instances of infringement and unauthorised use
  • Assessing appropriate enforcement mechanisms
  • Structuring action across offline and online channels
  • Balancing immediate enforcement with long-term brand protection strategy

Our focus is on ensuring that enforcement actions are effective, proportionate, and aligned with business objectives.

Online Enforcement & Platform Actions

A significant portion of brand misuse occurs in digital environments. We assist clients with:

  • Takedown actions across e-commerce platforms and marketplaces
  • Enforcement against unauthorised listings and brand misuse
  • Advisory on platform-specific complaint mechanisms
  • Ongoing monitoring of brand presence online

When to Consider Anti-Counterfeiting Action

  • Sale or distribution of counterfeit or look-alike products
  • Unauthorised use of trademarks, packaging, or branding
  • Misuse of brand identity across online platforms
  • Risk of dilution, confusion, or reputational harm
  • Repeated infringement despite prior notices

Scope of Work

Anti-counterfeiting and enforcement typically involves:

  • Identification and evaluation of infringement
  • Strategy formulation and enforcement planning
  • Drafting of notices and initiation of action
  • Coordination with stakeholders and authorities
  • Ongoing monitoring and enforcement support

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